1001 Ways to Market Your Books
by John Kremer
Copyright 2006 (6th Edition)
Trade Paperback, $27.95, 700 pages
Reviewed by Mayra Calvani
If you were able to choose only one book on book marketing today, this would be definitely it. This 700-page monster has all the information any author or publisher will ever need to market and promote books, and to create a “state-of-the-art” marketing plan.
In spite of the huge amount of information Kremer offers, the book is well organized and the subjects easy to find, either from the table of contents or index. The author also includes articles by experts on various subjects, as well as an amalgam of up-to-date links and resources.
What sets this book part from others in the field, besides the amount of information, are the details. There are many books on promotion out there, but few go as deep as this one. In this sense, this is an invaluable reference work.
Though it is impossible to list all the subjects covered, following are some of them: basic fundamentals of book marketing, planning, distributors and wholesalers, major book reviewers, arranging print/radio/TV interviews, book tours, book signings, advertising (direct mail, finding lists, telemarketing, print ads), offbeat marketing, book fairs and conferences, catalogs, internet promotion, selling to bookstores, libraries, gifts shops and many other retail markets, subsidiary and foreign rights, and much, much more.
Kremer explores each subject in depth and offers clear, pragmatic advice on how to succeed at each level of promotion. Have your highlighter, pencil and Post-its ready, as this is a book you’ll want to dissect and examine section by section. A book that should be not on your shelf but on your desk at all times, 1001 Ways to Market Your Books comes highly recommended from this reviewer.