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Archive for April 18th, 2012

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I want to thank Mayra for having me at The Dark Phantom  today as part of Pump Up Your Book’s 5th Anniversary!  Today I’d like to talk about virtual book tours, or blog tours, as a vehicle to sell your book. 

It seems to be the million dollar question and that’s why I chose this topic today to talk about.  I am here to settle this question once and for all and explain just what blog tours can do for your book. 

Most authors when they sign up with us are aware of blog tours.  They’re everywhere.  Some authors are setting up their own tours and some authors who aren’t Internet or promotion savvy come to us.  They are the ones who I feel need blog tours more than anyone else. 

A blog tour is a vehicle really not to sell your book exclusively, but is mainly to sell YOU.  A blog tour will get your book into the eyes of thousands.  Whether they buy or not depends on a few things. 

Is this your first book?  Debut authors have it the hardest.  It’s usually not until the 2nd or 3rd that their career really takes off.  That’s not to say you can’t be a one book wonder, but it just seems the authors with more books under their belt do better. 

Have you already established your author platform before your book comes out?  Most authors who already have an established email list and have been writing articles about their book’s subject are the ones who will see a difference in sales. 

Are you in the social networks to sell your book or are you in there to help or to get help?  People can pick you out in a second if your book is your main reason you are there. 

Selling your book can be infuriating, exhausting and downright crazy but a blog tour can give you focus.  Even though it is a lot of work, building up your presence in the search engines and getting your book into the public’s eye should be your main focus.  If you watch your sales  constantly and there are no sales, you start to wonder what in the heck you are doing wrong and why you went through so much trouble. 

The key here is exposure and whether you think that doesn’t amount to diddly squat as opposed to seeing those book sales, that’s where you’re wrong. 

After my romance anthology, Romancing the Soul, came out, I established myself as a relationship expert.  I had no real credentials other than the fact relationship help was dear to my heart and I felt I was darn good at it.  To this day, I still have people emailing me with their problems.  

I set up a professional website and started building my contact list.  I began writing articles to make my author platform more solid.  They say blog tours are exhausting, that’s nothing compared to the work I put in establishing myself in the search engines for my key search words. 

I gave my advice away for free, too.  Anyone with problems concerning relationships got my answer right away.  Where there were other relationship experts charging for the same thing I was doing, I didn’t want to do that.  I wanted to give freely for I knew this was only strengthening my whole author platform and you can’t put a dollar amount on that.  

I wrote articles until my fingers fell off.  I was interviewed by blog owners plus radio.  But the one thing I did which I felt helped my author platform more than anything else was the key word positioning. It was then that the editor of the supermarket tabloid, OK! Magazine, found me in the search engines, called me up and asked me a few questions about the Jennifer Aniston and whoever-she-was-dating-at-the-time relationship.  Whammo bammo, my quote appeared in that week’s issue and I owe it to building up my author platform and positioning my key search words in the search engines. 

So now we come back to the million dollar question: do blog tours sell books?  If you reread what I just wrote, what I did was very similar to a blog tour.  The only difference was that it wasn’t on a set schedule.  But, to this day, people are still finding out about me.  If I walked away from relationship help, it would follow me wherever I went  because I had positioned my key search words permanently in the search engines.  My old website I was using?  It’s sitting there.  I’m not updating it or anything so these people are finding me somehow and I have every reason to believe they are putting certain search words into the search engines and that’s how they find me. 

With a blog tour, you are building up your author platform, no ifs ands or buts.  People say the only thing that influences readers to buy books are reviews and that the interviews and guest posts aren’t making people buy their book.  After all, it’s supposed to be all about the book, right? 

Yes and no.  If the author continues to write books similar in theme to their first book, it can be all about the book.  If the author is trying to sell a debut book, then I would fully recommend building up that author platform.  They may not get a book sale based on this or they could sell by the truckload.  It just depends on how much time the author invests in their career. 

Back to blog tours again.   If the author is not Internet savvy and if the author does not have a good presence in the  search engines, a blog tour will definitely do the trick.  Will the author’s main goal be to sell books or does the author understand how using blog tours to build up their author platform can sell books down the road or lead them to other great things? 

You can’t go into a blog tour thinking you’re going to sell books by the truckload.  You can go into a blog tour counting on the fact that your book is presented to thousands of prospective readers, buyers, publishers, agents, movie producers, and yes even editors of supermarket tabloids. 

I hope this cleared up any misconceptions you have about blog tours.  If you are an author who has the time and the know how to set up a tour for your own book, that is definitely the way to go.  You save money that way.  

If you are an author who needs help setting up a tour, knows their way around the Internet, is social network savvy and has the contacts with the bloggers that have been carefully screened, then you enlist the help of a blog tour service such as us. 

To celebrate five years of publicizing books online, Pump Up Your Book will be stopping off at wonderful blogs throughout the month of April so that you can hear more of what we do and our viewpoints on Internet promotions and blog tours.  There are prizes along the way so be  sure to check out http://www.pumpupyourbook.com/2012/04/01/pump-up-your-book-5th-year-anniversary-celebration/ to find out how you can win.  

Now the good news is that we are giving away a $10 Amazon Gift Card here at The Dark Phantom!  Give us the best book promotion tip you can think of and leave it in the comment section.  If you are a book blogger and not an author, tell us the best way you know to get traffic to your site.  You must leave your email address with your comment or there’s no way for us to get in touch with you.  This contest will end on April 27 and the winner will be announced on our tour page (link above) on April 30.  This is an international contest and good luck! 

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