Feeds:
Posts
Comments

Posts Tagged ‘armchair interviews’

andrea

Andrea Sisco is co-founder/owner of the popular book review site, Armchair Interviews. She's joining us to today to talk about her debut mystery novel, A Deadly Habit, to be released on July 17th by Five Star. Visit her website at AndreaSisco.com. To read my review of A Deadly Habit, click HERE.

Thanks for this interview, Andrea. Tell us, when did you decide you wanted to become an author?

I didn't decide.  It just happened.  Really, it just happened.  I had an idea.  I sat down and wrote it and when I wrote The End I said to myself, "You wrote a book!  Now try and get an agent and sell it smarty pants."  By that time I was determined.  I was 60 (a very young 60) years old and my bucket list cried out for author to be written on it.  Did I tell you how excited I am?  It's just bubbling over.

Your mystery novel, A Deadly Habit, features a feisty, stubborn, and quite endearing protagonist. What was your inspiration for her?

I'm not sure where Penelope came from.  However, my editor, in a flurry of emails said at the end of three or four of them, "Oh, I get it, YOU are Penelope.  I was shocked.  My son Guy (he's an actor in New York) called and I asked him about my editor's comments since he had read the book.  He laughed and said, "Duh."  So maybe there is just a little of Penelope in me.  They say, write what you know and I guess I knew Penelope.  And I had been a probation officer for almost twenty years…

Did you plan in advance all the parts of the plot or did she lead you along the way? I wouldn't be surprised!

I did everything wrong.  I had no idea how to write a book.  I had the basic plot.  I a deadly habitsat down at the computer.  I wrote.  The result was A Deadly Habit (my husband titled the book).  The characters led me every step of the way and let me tell you it was an uncomfortable position to be in.  I don't like to lose control of things!  I tried many times to just slap them down, but they were like stubborn children and wouldn't mind.  By the end of the book I thought I would like to take my own gun and just shoot Penelope.  She can be a bit aggravating.  The process was painful and I won't do it like that again.  The next book is plotted!

Some of your secondary characters, like the nun and the priest, add a lot of humor to your novel. How did you come up with the idea for these characters?

I grew up a protestant and all my cousins were Roman Catholic.  I was entranced with the ritual, the pomp and circumstance of the faith.  I used to dress up in bed sheets and pretend I was a nun.  And let me tell you, I was a drama queen.  It seemed like a great deal of fun to have an elderly priest and a young nun trying to keep the impetuous Penelope on the straight and narrow (Yeah, that would be a Kodak moment).  So a little idea became Father Daniel and Sister Germaine.

Will this be a series? If so, when will the second one be published?

It began as a stand alone book and grew into a series.  I didn't sign on for another book, but it is happening as we speak.  I had to write it because Penelope was hounding me, not to mention the three emails from my editor. 

Tell us about your writing habits while working on this novel? Did you write every day? Were you disciplined?

My writing habits were despicable!  I don't want to talk about how I wrote this novel as it is embarrassing.  But I will tell you because I think other authors feel awful about how they write.  They feel guilty about their process.  And they shouldn't feel guilty.

They read those interviews where the author says: "Oh, I'm disciplined.  I write six days a week, five pages daily…" Or "I write every day for four hours."  Or the big lie, "I'm at my desk for five hours every day, even if I can't think of anything to write.  I just sit there."  Well doesn't that one make you want to slit your wrists?  Hey I've got a husband, children, grandchildren, a puppy and friends, two homes, not to mention the wash, ironing (yes I still iron) and bills to pay.  I don't have time to punish myself if I'm experiencing writers block.  I'm a woman with things to do.  I write or I don't write.  But what I don't do is gaze out the window (I'd just look at weeds that needed plucking or think about taking Sophie for a walk).  But what I did do was write erratically.  I'd write every day, all day for three weeks and then nothing for two.  It's difficult to do everything I do and then run Armchair Interviews and write a book.  I should be three women.  What I need is a wife.  Oh, did I say that as busy as I am, we're discussing another puppy?  Crazy woman that I am.  Yes, Sophie and I need a companion and we're thinking about a certain Yorkie.  A little boy that needs us.  My husband Bob has veto power and we're waiting to see what he thinks.  But I digress.  See how it goes?  Its tough to have a writing schedule when you've developed adult onset ADD.

What was the hardest part of writing this novel? The easiest?

The most difficult part was actually writing A Deadly Habit.  It's tough to be funny and I'm not sure I accomplished it.  I'm waiting for some reviews to tell me if I was successful.  I have an interesting view of the world.  I see it like a movie and I provide the running commentary.  I'm not sure others will think my view is humorous.  The easiest thing was writing The End.  In other words, when writing a novel, nothing is easy.  Oh, it was easy to tell everyone "I sold my book!"

How do you divide your time between maintaining a popular book review site like Armchair Interviews, which has about 100 reviewers, and writing?

I don't do a very good job at all.  I'm leaving my Minnesota home early this fall (mid October) and locking myself away in my Arizona home (I'm not telling anyone I've arrived) and writing.  I have to.  If I allow myself any leeway at all, I'll be off and running in another direction.  I'll start a new quilt, take the puppies (notice the plural—I am like Tinker Bell—I believe!) for a walk, I'll call my grandchildren or read a book.  Note to self:  You should cook something occasionally.  Your husband would certainly appreciate the effort.  That effort may help the puppy situation also.

Is there anything else you'd like to tell our readers?

 A Deadly Habit: A Penelope Santucci mystery will be released July 17, 2009.  The easiest way to purchase is from Barnes and Noble, Amazon or the publisher's website which is www.gale.cengage.com  If anyone is in the Twin Cities (St. Paul/Minneapolis) on July 30; please join me at Once Upon a Crime mystery bookstore at 7:00 p.m. for the formal launch.  OUAC is my FAVORITE bookstore.  If anyone is coming that night they can preorder A Deadly Habit via www.onceuponacrimebooks.com

And finally:  If you long to write a book, do it!  If I can write and sell a book at age 60, anyone out there with the desire can do it!  Go for your dreams.  Life can sometimes be a real downer and daring to follow through with a dream is better than those little bitty pills I've heard so much about.

Thanks for the great interview, Andrea, and good luck with your new novel!

 

Advertisements

Read Full Post »

Andrea Sisco is the co-founder of Armchair Interviews and the author of the forthcoming mystery novel A Deadly Habit, to be released from Five Star in 2009. Started in 2005, Armchair Interviews now has about 100 staff reviewers who review an average of 200 books a month. This popular review site receives about 2 million hits a year and has been named by Writer's Digest one of the Best 101 Websites for Writers for three years in a row. Armchair Interviews has a lot of offer authors and readers, from audio interviews, to audio blurbs, to contests, to ads, to a whole range of resources on books and writing. It also publishes a monthly newsletter. Sisco is always on the lookout for quality reviewers. Just drop her an email at Andrea@armchairinterviews.com and she'll get you started. Armchair Interviews reviews most type of books in about 43 genres, with the exception of ebooks. In this interview, Sisco talks about the challenges of running a big review site, and about her forthcoming novel, among other things.

Thank you very much for this interview, Andrea. Tell us a bit about Armchair Interviews.

Our knowledge of books and our excitement and passion for the idea of Armchair Interviews was the beginning of creating a great site. We placed ourselves in the able hands of Paul Larson of Creative Arc in Minneapolis and he patiently worked with Connie and me to design an attractive, user friendly site. We then began to add other things like audio and written interviews, contests, a reader's page, an author's page, etc. for our visitors.

But it's the reviewers. They're passionate about the written word. They're good writers, responsible people and oh so much fun. They work hard. They work with us, not for us and that's the difference I think. They are Armchair Interviews. And we've gained new friends from around the United States and the world through Armchair Interviews. They simply are the best. Check out our site and then other sites and you'll see what I mean.

What is the most challenging aspect of running a review site?  

Time. It's primarily two people (Connie and I) running Armchair Interviews with some help from Paul Larsen (our go-to guy for web help) and Jeff Foster who does some marketing for us. Connie has a business (that pays the bills) and must give that time. I am a writer, I travel a great deal with my husband, we live in MN and AZ (which is a time and logistic challenge) and we have numerous children and grandchildren I want to spend time with. Connie and I always want to do more and wonder where we'll get the time.  

But money is another important aspect. It takes money to create a good site and money to maintain and improve a site like ours. Authors often don't like paying for ads, interviews, etc. The problem is, if the site isn't paying for itself, it goes away. They don't understand the number of people we reach and what it costs to maintain a site like ours. Some authors are appalled that sites like ours would charge to promote their titles. Hey, think New York Times, People, USA Today… We may be small, but like them, we have to have revenue to survive. I can never understand why they don't blink an eye at the idea of a magazine, television or newspaper ad, but believe that the internet should be free.

Note: We don't charge to review a title.  

How should an author contact you about a review request? Do you review e-books as well?  

An author should go to www.armchairinterviews.com and click on our FAQ for review submissions and follow the directions. You'd be amazed how many people don't think the rules apply to them. Often though, they read? the directions and send me an email and a link to their web site so I can gather the necessary information myself. That will not get an author a review. Time is short; we have about 400 submissions a month and can't fill them all. It's easier to go with the people who follow the directions. So read the FAQ and follow the directions! How to get that review or interview is another Q & A interview and one every author should hear if they want review coverage. But that's for another time.

Do you think there’s a lot of ‘facile praise’ among many online review sites? What is your policy when it comes to negative reviews?

Criticism is okay. And we criticize books. But we will never, ever trash a book or an author. We want to celebrate authors and their work. If a book (and unfortunately it's almost always self-published) is so awful (poorly written, edited, etc.) we won't review it at all and inform the author of the issues. But we'd like authors to remember: A review is one person's opinion.

In your opinion, what defines a ‘legitimate’ reviewer?

I'm not sure I can give you a definitive answer. It's like art; I may not know what good art is, but I'll tell you when I see some. Peruse the sites. What do they look like? How many titles have they reviewed? Do they offer anything besides reviews (nice for building traffic and authors want traffic)? If you contact them do they respond in a timely manner and are they professional in their responses? Ask them how long they've been in business and what their stats are.

But the bottom line is: Print publication continues to reduce their coverage of books. Internet is the coming wave and is even now, becoming the place to go for learning about new books. If I had a small promotion budget, I know I'd get more bang for my buck with Armchair Interviews than with a magazine or newspaper. Why? Because other than USA Today, most newspapers are local or regional. And I could never afford USA Today. Magazines? Well most are out of the price range also. Television and Radio are usually local (budget restraints). That leaves the internet and it is huge!

What does your site offer readers?

Armchair Interviews offers readers well-written and comprehensive reviews in approximately 43 genres. What’s really nice is we have ‘experts’ reviewing for us. Authors, engineers, medical doctors, veterinarians, professors/teachers, you get the picture. So if we have a book that fits into a particular field, we can usually find someone who is ‘in the know’ about the subject matter. And for fiction, well, we have some well read, talented writers who can give a ‘spot on’ critique of the book. Without our reviewers, we couldn’t exist. They are simply the best in the business.

Armchair Interviews also provides readers with written and audio author interviews. We’re branching out in our interviews and including industry professionals such as publicists, editors, agents and the like. While contests and give aways are not a big part of the site, we also do a number of those yearly. We try and keep up with and report industry news and let people know who has won the various writers’ awards.

But most importantly, we have grown to a point where our site is filled with information for readers, but it’s also a great place for author’s to be seen, because our readership continues to grow.

What promotional opportunities does your site offer authors?

We offer ads, audio author interviews and written Q&A interviews. They are really reasonable in cost, given our audience. We can provide an author with tailored packages to fit their needs and pocketbook. Connie and I are very conscious to remember that most authors do not have a huge promotional budgets. Contact us for promotional information.

We have authors, publishing houses and publicists that regularly work with us to promote their authors. Oh, and sometimes, for fun and to help, we'll do a give away for an author we feel strongly about. That's a freebie in conjunction with the author or publishing house.

Tell us about your new 'Audio Blurbs'. What are they and how can they help authors and publishers?

Armchair Interviews wanted to do something different to help promote authors. After some thought, Connie Anderson and I decided to record audio ads. This is like a movie trailer, but with the audio only. They are approximately one minute in length and if the audio interests readers, they can click on the book cover icon and purchase the book.

It’s simple, fun and unique. We’ve just enlisted several professional actors to help with the voice work.

I understand you're also an author with a mystery novel coming out soon. Tell us about that and how you find the time to write while maintaining such a demanding review site.

Yes, my agent recently guided me through the first time novelist contract. I am so happy that is done. Now I’m in edits. And I’m happy to report they were miniscule, but still demanded time. A Deadly Habit will make its appearance in 2009 and will be published by Five Star (a part of Cengage Learning).

I don’t know how I find the time to do all that I do. Perhaps I’m overly organized. But let me tell you, living in two different parts of the United States, having a large number of children and grandchildren, traveling, running Armchair Interviews, writing a mystery series and now coauthoring a Young Adult Fantasy series with romantic comedy author, Kathleen Baldwin is like negotiating a mine field, time wise. Frankly, I do what I can and to the best of my ability.

There is one thing I know for sure; there will not be a second Penelope Santucci mystery published exactly one year from the publication to A Deadly Habit because I’m just plotting it now. I also think that it is helpful to have a supportive and understanding husband (Bob Pike). He is the author of 21 business books, a professional speaker, runs our family consulting business and is the chairman of a non-profit faith organization, so he knows what a full schedule is and he pitches in and helps when needed.

I also have some great kids and in-laws. They’re helping with the promotion of A Deadly Habit. My actor/screenwriter son, Guy Wegener is producing a video trailer of A Deadly Habit. Not the still shot videos one sees, but a real ‘movie’ video trailer. And my son-in-law, Alan Pranke is building my personal author web site, www.andreasisco.com. It will be up sometime in late summer of 2008.

And Connie Anderson, my best friend and co owner of Armchair Interviews feeds me info, helps out when I’m on a deadline and keeps me sane. I could go on, but you get the picture. I’m blessed to have wonderful people in my life who want me to succeed. Oh, and I don’t watch a great deal of television and I don’t sleep a lot. But at my age, I’ve heard we need less sleep. I love all the things that I do and they are so exciting. I don’t want to let any of them go. I might miss something.

Anything else you'd like to say to our readers?

We'd invite you to check us out. We've got almost 3000 reviews, numerous audio author interviews (they change all the time), contests and a lot of scrumptious information. And the newest thing is: We have a member's only site. For a very small amount of money monthly, we have a place where members can go for 'stuff' that's not on the regular site.

Thank you, Andrea! I appreciate your time!

 

Read Full Post »

Hi,

I just heard from Andrea Sisco at Armchair Interviews that they have a cool summer contest going on!

Here is the message by Andrea and Connie:

Announcing 2008 Contest: Summertime Blues For all you authors out there — or those who simply like to write –Tell us in fewer than 1,000 words (in any genre) a short story that takes place in summer. Our panel of judges will be looking for:

  • Good storytelling
  • Unique turn of words
  • Use these words: summer, hotdogs, campfire, “Kumbiah” and blues.
  • Well-written (grammar, word usage, etc.)

Winning story will receive $50 in prize money and the first and second runner-up will receive two books of our choosing. All three stories will be published on our site. AND you can list your winning honor on writing resume or book proposal.

Guidelines:

  • Submit to Connie@ArmchairInterviews.com as a Word doc (if Word not available, submit it inside an email)
  • 1,000 words maximum
  • Please underline the required words used (listed above)
  • Your favorite genre
  • On cover sheet, list genre, name, email address, mailing address

Deadline is September 30, 2008

Only one submission per person Winners will be notified after the judging decisions are made. Get writing, get creative–and don’t wait until September 29 to submit. And good luck!

Andrea and Connie

–Mayra Calvani, aka The Dark Phantom

Read Full Post »

1. Please tell us about your book review site, Armchair Interviews. How and when did it get started?

My business partner and best friend, Connie Anderson and I reviewed books and interviewed authors on television. We had both retired, but mourned the loss of the richness that format brought to our lives. Connie attended a conference in Los Angles where she birthed the idea of reviewing books and interviewing authors and posting them on the internet. I picked her up from the airport, she shared the idea with me and I assumed she wanted me to make this journey with her (actually, I said she wasn’t going to do it without me).

January 2008 will be Armchair Interviews third anniversary. Wow! I hadn’t realized that! And in 2006 and 2007 we were named by Writers Digest as one of the Best 101 Websites for Writers.

2. What makes Armchair Interviews stand out among so many other online review sites?

Our knowledge of books and our excitement and passion for the idea of Armchair Interviews was the beginning of creating a great site. We placed ourselves in the able hands of Paul Larson of Creative Arc in Minneapolis and he patiently worked with Connie and me to design an attractive, user friendly site. We then began to add other things like audio and written interviews, contests, a reader’s page, an author’s page, etc. for our visitors.

But it’s the reviewers. They’re passionate about the written word. They’re good writers, responsible people and oh so much fun. They work hard. They work with us, not for us and that’s the difference I think. They are Armchair Interviews. And we’ve gained new friends from around the United States and the world through Armchair Interviews. They simply are the best. Check out our site and then other sites and you’ll see what I mean.

3. What is the most challenging aspect of running a review site?

Time. It’s primarily two people (Connie and I) running Armchair Interviews with some help from Paul Larsen (our go-to guy for web help) and Jeff Foster who does some marketing for us. Connie has a business (that pays the bills) and must give that time. I am a writer, I travel a great deal with my husband, we live in MN and AZ (which is a time and logistic challenge) and we have numerous children and grandchildren I want to spend time with. Connie and I always want to do more and wonder where we’ll get the time.

But money is another important aspect. It takes money to create a good site and money to maintain and improve a site like ours. Authors often don’t like paying for ads, interviews, etc. The problem is, if the site isn’t paying for itself, it goes away. They don’t understand the number of people we reach and what it costs to maintain a site like ours. Some authors are appalled that sites like ours would charge to promote their titles. Hey, think New York Times, People, USA Today… We may be small, but like them, we have to have revenue to survive. I can never understand why they don’t blink an eye at the idea of a magazine, television or newspaper ad, but believe that the internet should be free. Note: We don’t charge to review a title.

4. How many books do you review a month?

I believe our largest month was 239 books. We average about 200 a month.

5. How many staff reviewers do you have?

We currently have 87 (not including Connie and I). It’s always fluid. People are with us for a time and then circumstances change in their lives and they leave. Several have left and then returned. Other people then apply and come on board to fill the need. We have about 12 reviewers that have been with us since we first took applications.

6. Are you currently recruiting more reviewers? If so, what are your guidelines?

We’re always looking for more reviewers. It seems that when people leave, other people step up and apply. We like to stay around 85-90 reviewers. It’s a manageable number for me. There has been one period of time in the last three years that we put new reviewers on hold. If someone is interested in reviewing contact Andrea@armchairinterviews.com and I will send our Reviewer FAQ. All they have to do is follow the directions and we can get them started.

7. How should an author contact you about a review request? Do you review e-books as well?

An author should go to www.armchairinterviews.com and click on our FAQ for review submissions and follow the directions. You’d be amazed how many people don’t think the rules apply to them. Often though, they read? the directions and send me an email and a link to their web site so I can gather the necessary information myself. That will not get an author a review. Time is short; we have about 400 submissions a month and can’t fill them all. It’s easier to go with the people who follow the directions. So read the FAQ and follow the directions! How to get that review or interview is another Q & A interview and one every author should hear if they want review coverage. But that’s for another time.

E-books: Alas, no. We don’t review them. The primary reason is that we all read so much and it’s painful to sit at a computer and read, sometimes for hours. My personal thoughts are: I’d love to help out the author and just have them send me an e-book (faster, cheaper) but I really can’t tolerate the sitting and I want to hold the book in my hand. I doubt that this ‘old’ woman will ever change in that respect.

8. Do you think there’s a lot of ‘facile praise’ among many online review sites? What is your policy when it comes to negative reviews?

Criticism is okay. And we criticize books. But we will never, ever trash a book or an author. We want to celebrate authors and their work. If a book (and unfortunately it’s almost always self-published) is so awful (poorly written, edited, etc.) we won’t review it at all and inform the author of the issues. But we’d like authors to remember: A review is one person’s opinion.

9. There was a lot of controversy this year between print publication reviewers and online bloggers. What defines a ‘legitimate’ reviewer?

I’m not sure I can give you a definitive answer. It’s like art; I may not know what good art is, but I’ll tell you when I see some. Peruse the sites. What do they look like? How many titles have they reviewed? Do they offer anything besides reviews (nice for building traffic and authors want traffic)? If you contact them do they respond in a timely manner and are they professional in their responses? Ask them how long they’ve been in business and what their stats are. Note: Armchair Interviews is on track to have 2 million views this year.

But the bottom line is: Print publication continues to reduce their coverage of books. Internet is the coming wave and is even now, becoming the place to go for learning about new books. If I had a small promotion budget, I know I’d get more bang for my buck with Armchair Interviews than with a magazine or newspaper. Why? Because other than USA Today, most newspapers are local or regional. And I could never afford USA Today. Magazines? Well most are out of the price range also. Television and Radio are usually local (budget restraints). That leaves the internet and it is huge!

10. With so many major newspapers getting rid of their book review sections, how do you see the future of online review sites?

Hmmmm. I think I ended up answering this question when I answered the previous question. But simply put: It is the place to be seen and it will only become bigger.

11. What promotional opportunities does your site offer authors?

We offer ads, audio author interviews and written Q&A interviews. They are really reasonable in cost, given our audience. We can provide an author with tailored packages to fit their needs and pocketbook. Connie and I are very conscious to remember that most authors do not have a huge promotional budgets. Contact us for promotional information. We have authors, publishing houses and publicists that regularly work with us to promote their authors.

Oh, and sometimes, for fun and to help, we’ll do a give away for an author we feel strongly about. That’s a freebie in conjunction with the author or publishing house.

12. I understand you’re also a writer. Would you like to tell out readers about your work?

I’ve written several books that are ‘under the bed’ and will stay there. I also wrote a humorous mystery and it is currently under consideration at three small houses. I love the mystery genre, but really adore Young Adult. Another friend, author Kathleen Baldwin (she writes romantic comedies for a large house) and I are putting the finishing touches on a Young Adult fantasy (the first in a series). Our advance readers, which include a Broadway actor, children’s librarians, and other published authors, have given it two thumbs up. And while I love my mystery and heroine Penelope Santucci, I am passionate about Glitter and Gillyflowers: Memoirs of a Teenage Faerie Godmother. I see this book doing very well.

13. Is there anything else you would like to say about you or Armchair Interviews?

We’d invite you to check us out. We’ve got almost 3000 reviews, numerous audio author interviews (they change all the time), contests and a lot of scrumptious information. And the newest thing is: We have a member’s only site. For a very small amount of money monthly, we have a place where members can go for ‘stuff’ that’s not on the regular site

Thank you, Andrea!

Read Full Post »

%d bloggers like this: