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Cheryl Kaye Tardif is an international bestselling Canadian author, who is best known for Submerged, a psychological thriller that had over 49,000 downloads on Amazon in March 2013, Children of the Fog, a supernatural suspense thriller that has sold over 50,000 copies (Sept 2012) and made Amazon’s Top 100 bestsellers list (overall list) multiple times cheryl smallout of nearly 2 million ebooks; and Whale Song, a much-loved, inspiring family tale with a hint of mystery, which is now available in its third edition–plus a school edition with a discussion guide.

Cheryl has not only held hundreds of book signings, she has organized multi-author signings, held a virtual book tour and taught others how to do their own, and she has presented at conferences in Canada and the US. Cheryl is known amongst her peers for her creativity and knowledge regarding book marketing, and has worked as a Book Marketing Coach. She is a member of various social networks, including Twitter, Facebook, MySpace, Goodreads, Shelfari, LibraryThing, AmazonConnect and Chapters Online Community.

Cheryl has been interviewed by numerous TV and radio stations in Canada and the US, and she has been featured in a variety of newspapers and magazines in both countries. According to photojournalist, Heather Andrews Miller, who interviewed the author for a Real Estate Weeklyarticle, Cheryl is a “gem in the literary world”. And according to Graham Hicks of the Edmonton Sun, “Cheryl Kaye Tardif specializes in mile-a-minute pot-boiler mysteries, usually set in Western Canadian locales.”

Cheryl is also the publisher at Imajin Books, a venture that is dear to her heart. Imajin Books publishes quality international fiction at affordable prices, with a focus on ebooks.

Born in Vancouver, BC, Cheryl Kaye Tardif was a “military brat” and a “military wife” who has lived all across Canada and in Bermuda. She now resides in Edmonton, AB, with her husband Marc and the family dog.

Q: It’s great to have you as my guest on The Dark Phantom, Cheryl! Tell us why readers should buy SUBMERGED.

A: SUBMERGED is not a story of perfect people. In fact, it’s the opposite. It’s about people with flaws, like you or me. If you’re looking for a fast-paced psychological thriller with real-to-life characters, then SUBMERGED is for you. Not only submerged smallwill it keep you turning the pages until late into the night, you won’t want to put it down until you know who exactly is responsible for pushing Rebecca’s car into the river, trapping her and her two young kids.

Q: What makes a good thriller?

A: Fast pacing, unexpected twists and memorable characters are what makes for a good thriller. A great thriller will also connect with you on an emotional level.

Q: What is a regular writing day like for you?

A: I usually start with a writing goal, perhaps 3000 words. Then I go over my notes, read the chapter I left off at and carry on writing. Sometimes I have music on; sometimes not. Most often I exceed my word goal for the day. If I’m on a real roll, I won’t stop until I feel I’m at a good place to stop. I’ll take breaks when I need them, but they’re usually short. And quite often I’ll edit along the way.

Q: What do you find most rewarding about being an author?

A: The rewards are two-fold. First, seeing my characters come to life in a story is very rewarding. But even more rewarding is receiving emails from readers who have enjoyed my books, especially if they “get” the often deeper meanings in my works—or when they tell me my work affected their lives in a positive way.

Q: What’s the best writing advice you’ve ever received that you’d like to pass to other authors?

A: Determine if you want to put out a book as a hobby or write as a career author. Then learn everything there is to know about writing and publishing, and treat this like a business. Because that’s what it is.

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submerged-blog-tour

From Cheryl Kaye Tardif, the international bestselling author that brought you CHILDREN OF THE FOG, comes a terrifying psychological thriller that will leave you breathless…

 SUBMERGED 

Submerged reads like an approaching storm, full of darkness, dread and electricity. Prepare for your skin to crawl.”

—Andrew Gross, New York Times bestselling author of 15 Seconds 

Two strangers submerged in guilt, brought together by fate…

 After a tragic car accident claims the lives of his wife, Jane, and son, Ryan, Marcus Taylor is immersed in grief. But his family isn’t the only thing he has lost. An addiction to painkillers has taken away his career as a paramedic. Working as a 911 operator is now the closest he gets to redemption—until he gets a call from a woman trapped in a car.

Rebecca Kingston yearns for a quiet weekend getaway, so she can think about her impending divorce from her abusive husband. When a mysterious truck runs her off the road, she is pinned behind the steering wheel, unable to help her two children in the back seat. Her only lifeline is a cell phone with a quickly depleting battery and a stranger’s calm voice on the other end telling her everything will be all right.

*SUBMERGED has a unique tie-in to Tardif`s international bestseller, CHILDREN OF THE FOG.

Get SUBMERGED today.

Learn more about Cheryl Kaye Tardif at http://www.cherylktardif.com and follow her on Twitter.

Enter Cheryl’s March Giveaway – 60 Prizes! http://www.cherylktardif.blogspot.com

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Thank you so much for hosting me during my Cherish the Romance Book Tour, which launches my contemporary romantic suspense, Lancelot’s Lady. My tour runs until October 10th and I’m giving away some great prizes, including a Kobo ereader sponsored by KoboBooks.com. Now let’s explore the fascinating world of book trailers…

Book trailers have increased in popularity over the past two years, and you’ll find that many publishers and writers, including bestselling authors, use trailers as part of their marketing. Schools holding book fairs are using book trailers to get the attention of younger readers.

YouTube currently has over 355,000 book trailers. The most popular is Sense and Sensibility and Sea Monsters, which has had over 240,000 views. These facts alone show that book trailers are being viewed.

Personally, some trailers have led to me buying a book. I bought Mothering Mother by Carol D. O’Dell based on her book trailer and info. The info drew me in, the trailer sold me. I’ve seen awesome trailers and some that are just not that well done. Technology has changed and trailers once considered more complex are now easier to create. With micro-stock photos readily available at cheaper prices, it’s more affordable than ever to have a book trailer made.

Book trailers vary in style. Some are text only with dramatic music. Those can definitely be appealing, since nothing else distracts the viewer. Some trailers feature live actors. Most of these are low budget shorts with unknown actors of minor skill, but once in a while you’ll come across a trailer that showcases excellent acting.

A while ago, I watched Dean Koontz’s Odd Passenger “webisodes” (or Internet movie chapters) on YouTube. It is basically a series of short book trailers that, combined, tell a creepy story. The acting won’t win any Academy Awards; however, it’s solid enough and the camera shots are professional enough that I was hooked. Reel me in, Odd! I’ve ordered all of the Odd books because of these webisodes.

Most of my trailers have been created by a friend who happens to be very talented. Kelly Komm is best known as a YA fantasy author, but her trailers are so well done (even better than my last publisher’s) that I’ve had her create mine.

Here’s the trailer for Lancelot’s Lady:

Thank you to everyone for dropping by this blog and visiting me on my Cherish the Romance Virtual Book Tour. Lancelot’s Lady is available in ebook edition at Amazon’s Kindle Store, Smashwords and other ebook retailers. Pick up a copy today and “Cherish the romance…” You can learn more about Lancelot’s Lady and Cherish D’Angelo (aka Cheryl Kaye Tardif) at http://www.cherylktardif.com.

Prizes & Giveaways: Follow Cherish from September 27 to October 10 on her Cherish the Romance Virtual Book Tour and win prizes.

Leave a comment here, with email address, to be entered into the prize draws. You’re guaranteed to receive at least 1 free ebook just for doing so. Plus you’ll be entered to win a Kobo ereader. Winners will be announced after October 10th.

Does the above video intrigue you, tease you, leave you wanting more? Does it make you want to order Lancelot’s Lady? Have you ever bought a book because of the book trailer? Enquiring minds (mine!) wanna know.

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Over the years, authors who wanted to promote their books directly to the public had one main option; you had to physically travel across the country conducting book signings and readings in various bookstores and praying that people would show up. This meant spending money on flights, hotels, transportation and meals. This traditional type of book tour is expensive and very few publishing companies are willing to pay for them. But now, authors have a new method of ‘touring the world’―the virtual book tour.

Virtual book tours (also known as virtual author tours, guest blogging, blog tours, or VBTs are a simple concept. The author “tours” various blogs and sites that pertain to a theme in the book or to writing in general. This way, you can potentially reach thousands of avid readers each tour day from the privacy of your office or home. The goal of marketing your book is to expose it to as many people as possible in an exciting, cost-effective and entertaining way. Guest blogging can achieve that goal. Most blogs are archived, so your post becomes permanent and often viral, spreading from site to site. That is leverage. You are in essence leveraging your internet presence and duplicating yourself with every VBT stop. Your blog tour is working for you even while you sleep. Try doing that at a bookstore signing!

Virtual author tours really took off in the past year or two. They began with a handful of authors posting to other blogs in order to promote their works online. They announced those dates just as they would a bona fide book signing. This kind of author tour is now becoming all the rage. Some bookstores are no longer allowing authors to do book signings. Limited space and time constraints are the common reasons. Plus, it just isn’t time efficient and monetarily feasible for most authors to do the physical cross-country bookstore tour. Well, unless you are one of the super authors that get paid the big bucks, like Stephen King or J.K. Rowling. And since I am neither, I decided to hold my first blog tour this past August―for the entire month―to promote my latest novel Whale Song.

Virtual book tour services and book marketing experts are popping up all over the internet. Authors can now outsource the organization of a VBT. I suggest that you thoroughly check out these companies and ask yourself if the price is worth it. Some services cost thousands of dollars, while some cost less but only post your content to duplicate sites―ones they have set up themselves. The latter is not an advantage to you. You need to have wide coverage and exposure to various sites and audiences. Go where your readers are. Planning a VBT is time-consuming, but not that difficult. You may find it more worthwhile to take the time to plan your own blog tour, since you’ll have more control over who hosts you this way. Or you may decide that hiring someone to coordinate the tour is best. Do what’s right for you. I chose to do my own because I wanted to have flexibility in what each site posted and I enjoyed the contact with my hosts.

How to organize a virtual book tour:
• Start planning at least 1 month before you want to begin, and never before your book is available for sale. I suggest you allow 1 month when planning a 2 week tour and 6 weeks for a 1 month tour. It takes time to get the hosts lined up and on board and you don’t want to shortchange yourself.
• Read everything you can find on virtual book tours. There are numerous articles online and many books that give great advice. Check out Steve Weber’s Plug Your Book! for VBT advice and more, and John Kremer’s 1001 Ways to Market You Books for numerous marketing tips.
• Determine the length of your book tour―1 week, 2 weeks, 1 month.
• How many hosts will you need? 1 a day is best. If you have a radio interview, you could have it scheduled on a day when you have a text post appearing on another blog.
• Make a list of keywords and phrases that relate to your book.
• Search for these terms on Google and look for any sites that show up on the first page. Sites on the first Google page are the ones that your potential audience will find more easily. Make a note of these sites or save them in your Favorites under a folder marked ‘VBT contacts’.
• Search Technorati as well, although personally I found this method more time-consuming and confusing. Look for sites that have a high Authority and high number of Fans. Keep in mind that Authority means that people have voted for this blog, but that it doesn’t necessarily mean it is the best site for you.
• Use Alexa to get traffic results. Some sites or blogs may not rank well on Google or Technorati but may still be a viable host for your VBT.
• Look at the amount of reader participation. Do people leave comments? Is the topic of the site ‘perfect’ for your book? Often lesser known sites and ones without a Google PageRank are little goldmines. You may find that the host will go out of his or her way to advertise you and your VBT. Don’t ignore sites by friends or fellow authors either. One day these sites could score an 8 or 9 on Google.
• Install and use Google PageRank. This is a simple tool that allows you to view the Google Rank of sites and blogs, which is Google’s interpretation of how important the site is based on the authority of inbound links that lead to the site. Go through your list and check their Google PageRank. List them in order of importance and contact the highest ranking ones first. In the beginning, contact about 25% more hosts than you actually need. Not all will say yes.
• Write an email that you’ll send individually to each potential host. Let them know what you’re doing and what you can supply. I always like to point out the benefits to hosts―more traffic, new visitors, fresh and interesting content, prizes, and a link on my website. What’s in it for them? That’s what they want to know. Make sure you ‘hook’ your host, just like you would with a query letter to a publisher.
• Internet radio and promotional sites that charge small fees also make wonderful hosts. ArtistFirst Radio Network and Passionate Internet Voices Radio are online radio networks that interview authors in exchange for a donation or small fee. For an a la carte or membership fee, Author Island is another excellent site for authors holding a virtual book tour. You can post a book trailer and excerpt, plus advertise your contests and tour.
• Confirm hosts’ dates, topics and ask them to post the night before. This way you are not waiting all morning for them to post your content. Let them know you’ll send them the information 3-5 days before their date. If you send it too early they may lose, misfile or delete it. What will you submit? Each blog or site will usually feature one or a combination of the following: a book cover, a summary or synopsis, an interview, book review, an article that fits the site’s theme, a short story, an excerpt, a contest, an audio-cast or a book trailer video.
• Advertise your VBT via online and media press releases. It is a great investment, since it’s no good doing a virtual book tour if no one knows about it. One leading press release distribution service that I use almost exclusively is 24-7PressRelease.com, where you can pay from $10.00 to $299.00, depending on your distribution requirements. However, I can attest to the fact that a $45.00 release is the minimum you’ll want and its effectiveness is worth it. Other online services include PRWeb and WebWire, and don’t forget to send releases to the free services too, like ClickPress.com and FreePress.com. Press releases can be extremely beneficial if written correctly and distributed extensively to the right audience, and this means submitting them to your local media (newspapers, TV, radio) as well.
• Publicize your virtual book tour and other events on BookTour.com, a free site that connects authors to readers by listing author events and making it easy for readers to set up reminders and track their favorite authors.
• Promote your VBT on all your websites and blogs on an events page. Put up a schedule with your hosts’ home page URL. I found it more exciting to post a weekly schedule the day before the week began. It prevented people from going to host sites too early and kept them coming back to my website to see where I’d be going next. I promoted the ‘mystery’, which worked to my advantage since I’m a suspense author. This also gave me 1 extra blog post each week, and therefore new content.
The day before each virtual stop:
• Send out a reminder to your host and ask them to post that night. Make sure they have book cover jpgs, your photo and anything else they might need.
The morning of each stop:
• Confirm that your host has posted your content. Check the site. Copy the full URL that leads directly to your post. The home page will change and you want your links to always lead to the exact page that the host has created just for your content.
• Change the home page URL on your schedule to the exact page link. This is how you really leverage yourself. Now when someone stumbles across your schedule and clicks on the link, they’ll be directed to your post, not your host’s ever-changing home page.
• Write an introduction about the day’s stop and post it everywhere. Copy the first paragraph or two of the interview or article and use that for your intro. Post intros to all websites and blogs that you have access to. Don’t forget to post to your Amazon blog, MySpace blog and MySpace bulletin. The latter goes out to all your MySpace friends. Make sure you have some!
Follow-up:
• Check your host site frequently throughout the day for comments and answer any questions directly on your host site. Do this every other day afterward for about a week. Offer to write a possible follow-up article, depending on what you posted originally.
• Assess the success of your virtual book tour. Set up TitleZ and/or Charteous to monitor your book’s Amazon sales rank throughout the VBT. You should see some lower ranks (lower is better!) during your blog tour, particularly if you have a contest or incentive that inspires more sales of your book. Be creative and have fun!
Authors are now starting to comprehend the full potential that blog tours have to offer and how they benefit everyone involved. You could sign books at a bookstore for three hours plus driving time and reach a few hundred people yet sell only to a few dozen, or you could organize a VBT and promote to millions of people worldwide. Virtual book tours take time, patience and research, but as I have discovered, they are definitely worthwhile. You have nothing to lose and everything to gain. So why not start today? You have the entire world at your fingertips!

~*~

If you found this article helpful, please consider picking up a copy of Cheryl’s newest novel Whale Song through Amazon.

©2007 Cheryl Kaye Tardif

Cheryl Kaye Tardif is the author of The River, Divine Intervention and the Amazon bestseller Whale Song. Among her peers, she is known for her perseverance and tireless dedication in book promotion. In August 2007, she was the first Kunati Books author to hold a virtual book tour with 35 stops. In September 2007, Cheryl will be speaking about book marketing strategies at the 8th Annual “Express Yourself…”™ Authors’ Conference in Valley Forge, Pennsylvania. Over the years, she has appeared on television and radio, and in newspapers and magazines across Canada and the US.

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