Posts Tagged ‘Neuroplasticity’

fear-x1-sm451x640Once again author Rudy Mazzocchi ventures into the shadowy world of controversial medical technologies. In his first thriller, Equity of Evil, the author revealed a dark world involving abortion, human trafficking and organ cultures. In this his latest instalment and 2nd book in the series, Equity of Fear, he boldly delves into subjects of the re-wiring of the brain to eliminate fear and the alteration of memory. Fascinating and terrifying stuff, to say the least.

Dr. Frank Moretti is CEO of Recon Innovations, a company that is developing a new technology designed to help millions of patients get rid of irrational fears, such as the fear of heights or darkness. He is also working on a neuroplasticity program designed to rewire the brain and restore the memory of Alzheimer’s patients. It all sounds like the perfect way to contribute to science and help humanity.

However, the USA, Russia and Japan are secretly competing for this technology, for a nation that would be able to control fear and pain in the minds of the people would also be able to create a supreme, invincible army.

Roman Citrano, a member of the Recon Board of Directors (also the protagonist in book 1 of these series), warns his friend Frank about the possible sinister repercussions, but Frank decides to move forward and license the technology to other countries. For this purpose, he flies to Japan with his teenaged son Joey—a big mistake, for soon both fall into an evil vortex of international intrigue where sadistic, unscrupulous doctors experiment on orphan children in the name of science, and where father and son have to fight for their lives.

This was a great read! First of all, the science behind it, which the author so skillfully describes and explains, is both absorbing and horrifying. It truly reminds us of the two very different fac

ets of science and what can happen when greed, ambition, and plain and simple human nature get in the way.

The story moves pretty quickly in spite of all the ‘science talk.’ I really liked the three main characters, Frank, his son Joey, and Roman, and felt compelled to stick with them to see how they were going to get out of their difficult predicament. I especially enjoyed the character of Joey; he really added spunk to the dialogue and situations. The Japanese scientist villain is well rounded, and I appreciate the tact and responsibility of the author in describing the Asian culture in the book. The ending is satisfying and utterly surprising.

One last word of caution, Equity of Fear has some scenes that are quite violent and graphic in nature, so this isn’t a read for those of you faint of heart.

Find out more on Amazon: http://www.amazon.com/Equity-Fear-EQUITY-Series-ebook/dp/B00C0HAUUG

View the original article on blogcritics.org

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MazzocchiRudy is best known as a medical device and biotechnology entrepreneur, inventor, and angel investor, with a history of starting new technology ventures throughout the U.S. and Europe. He’s been privileged to have the opportunity to see the newest innovations in healthcare and work with some of the most brilliant researchers, scientists and physicians in the industry.

Authoring more than 50 patents, he has helped pioneer new companies involved in cardiology, oncology, orthopedics, neurosurgery, ophthalmology and even embryonic stem-cell development. Through these efforts, he has become the recipient of many technology and business awards, including the Ernst & Young Entrepreneur of the Year in Healthcare and the Businessman of the Year Award.

Combining these experiences and opportunities, with thousands of hours of travel and long evenings in hotel rooms, he found the initiative to start writing a collection of medical thrillers based on true events, known as The EQUITY Series. The first book of which is entitled “EQUITY of EVIL” (released March 5, 2012), and the second entitled “EQUITY of FEAR” (released March 25, 2013).

Find the author on the web:                                                               

Website: www.rudymazzocchi.com
Blog: http://rudymazzocchi.wordpress.com
Twitter: http://twitter.com/RudyMazzocchi
Facebook: http://www.facebook.com/MazzocchiAuthor

Q: Tell us why readers should buy EQUITY of FEAR.

A:  EQUITY of FEAR is the second novel in The EQUITY Series, following the award-winning thriller, EQUITY of EVIL. These bold, controversial thrillers combine both business and medical science based on true events and/or current technologies under development.  They not only inform the reader about life-changing innovations that could positively effect  each one of us, but also reveal the dark and often frightening aspects of these technologies that can be manipulated to control our minds and souls. Society needs to prepare for how to best deal with such new innovations.

Q: What makes a good medical thriller?

A:  I believe that the readers of medical thrillers are sophisticated readers who are looking for  more than the conventional storyline found in mystery or suspense novels. Medical thrillers  are designed to incorporate medical science and technologies that could impact everyone,  unlike the mystery novel where the reader is an observer, along for the ride. A good medical thriller triggers the reader to think “this could happen to me”!

Q: What is a regular writing day like for you?

A: I usually write when I find the opportunity, which is most likely on a long trans-Atlantic or trans-Pacific flight, or during long evenings in my hotel room. I tend to start writing “scenes” according to the story that’s running non-stop in my head, and then stop when I need to dedicate the appropriate time to researching a topic, place, or clinical application.

Q: What do you find most rewarding about being an author?

A: It’s a rewarding platform for me to talk about the new innovations that I see around the world without divulging specific confidential information. It also allows me to openly explore the “why-nots” and “what-ifs” that often creep into my mind. It is then most rewarding when others find the results of such efforts informative and entertaining!

Q: What’s the best writing advice you’ve ever received that you’d like to pass to other authors?

A:  I seem to get more advice regarding publishing and promoting, than I do writing, but the best advice I’ve ever received was to “write what you know”. This seems intuitive for non-fiction, but I found it to hold true for fiction writing as well. When you call on life      experiences and knowledge, it’s much easier to craft those challenging scenes and to instil more realism.

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About the book

Researchers and scientists in the U.S., Russia and Japan compete in a new technological race to control memories, fear, and pain in the minds of the world’s populace. At first the race is rooted in purely scientific ambitions, such as that of space travel or in the era of industrial revolution, but it evolves into something much more sinister.

Here is yet another dark world where scientists experiment on orphaned children rather than rhesus monkeys, where torture and pain become just another set of data points and lives are discarded for the sake of owning the ability to control how man perceives and processes fear.

AMAZON B&N / OmniLit

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